University of Macau (UM) Vice Rector Michael Hui has been awarded an Honorary Fellowship by the Chinese University of Hong Kong (CUHK) in recognition of his outstanding achievements and contributions in the field of marketing.
Hui is also the interim director of the Asia-Pacific Academy of Economics & Management and chair professor of the Department of the Management and Marketing in the Faculty of Business Administration. His teaching and research focus on services marketing, consumer behaviour and cross-cultural marketing.
Born and raised in Hong Kong, Hui obtained his BBA from CUHK in 1980, his CAAE (Certificat d’aptitude à l’administration des enterprises) from IAE Aix-en-Provence, France, and his PhD from London Business School. He joined CUHK in 1996 and was appointed vice rector (academic affairs) by UM in 2019 through a global recruitment and rigorous selection process.
Source and Photo: UM
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